In this certificate course, you will learn marketing knowledge and skills for the hotel industry. Training includes: marketing concepts, trends, tools, and strategies. Students' learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel settings. This is a complete professional course to train your staff, as well as for individuals who work or plan to work in the Marketing Department in the hospitality industry.
Module 1 - Introduction
Module 1 - Introduction
1.1. The Purpose of Marketing
1.2. Definitions of Marketing
Module Exercises
Module 2 - Marketing Evolution in Businesses
Module 2 - Marketing Evolution in Businesses
2.1. Marketing Evolution in Businesses
2.2. Traditional versus Modern Structures
Module Exercises
Module 3 - Needs, Wants and Demands
Module 3 - Needs, Wants and Demands
3.1. Needs, Wants and Demands
3.2. Marketing Foundations
Module Exercises
Module 4 - Marketing Structures: Products and Services
Module 4 - Marketing Structures: Products and Services
4.1. Products and Services
4.2. Product and Service Marketing
4.3. Service Characteristics
4.4. Types of Service Marketing
4.5. Differentiation
4.6. Quality of Services
4.7. New Opportunities for the Hospitality Services Sector
Module Exercises
Module 5 - Marketing Planning
Module 5 - Marketing Planning
5.1. Marketing Plan
5.2. Planning Stages
5.3. Business Definition
5.4. Goals
5.5. Vision Statement
5.6. Mission Statement
5.7. Values Statement
5.8. Key Factors to Success
Module Exercises
Module 6 - Environment Analysis
Module 6 - Environment Analysis
6.1. Environment Analysis
Module Exercises
Module 7 - Market Research
Module 7 - Market Research
7.1. Market Research
Module Exercises
Module 8 - Market Analysis
Module 8 - Market Analysis
8.1. Economic Definition
8.2. Market Analysis
8.3. Hospitality Market Segmentation
8.4. Evaluation of the Competition
8.5. Positioning
8.6. Marketing Team
Module Exercises
Module 9 - Marketing Mix
Module 9 - Marketing Mix
9.1. Marketing Mix
9.2. The 4Ps System
Module Exercises
Module 10 - Communication
Module 10 - Communication
10.1. Communication
10.2. Publicity versus Advertising
10.3. Sales
10.4. Communication Strategies for Hospitality Businesses
Module Exercises
The Magnifying Class Certificate is respected and recognized in today's job market.
Upon completion of the online course, the learner will be submitted for a Final Exam. If approved, with an average of 70% or more, the learner can print the Certificate on the Magnifying Class site.
The Certificate issued by the Magnifying Class is valid as a certificate of qualification or professional qualification, according to the hours described above, and cannot be used for other purposes.
- Access the course content from anywhere, at anytime.
- Interactive content that includes instructional videos, tables, charts, illustrations, explanatory reviews of the material and a Final Exam.
- The course is easily accessible, just requiring the learner’s login for the Magnifying Class site.
Magnifying Class brings you the best in e-learning education. There are many reasons to do the courses, but let's just highlight a few. Take a look!
- The courses are prepared by highly qualified teachers in their areas.
- The selected teachers have a lot of practical experience in the course subject and guarantee content with the highest quality.
- Hundreds of skilled and motivated professionals whose mission is to support and collaborate with the teachers, searching for solutions and facilitating learners' learning.
- Editorial Board, composed of highly qualified professionals with the main responsibility of evaluation, introducing improvements and approving the release of courses within a standard that is optimized for learners. The Editorial Board sets the tone for, endorses and maintains the Magnifying Class Courses' uniformity and quality.
- Specialized professionals in several areas, such as pedagogues, production directors, photography directors, video editors, IT professionals, content designers, reviewers and writers working with unbounded confidence that the Magnifying Class online courses spark dreams and create stories.
The courses are outstanding because they are objective, practical, and efficient, offering a great amount of information, in a short time.
The course is completely online. It consists of interactive content with videos that shows the procedures, as well as special illustrations, animations and charts.
During the course, at certain times, the learner is invited to watch specific videos that complement the online content.
In each module, there are practice exercises to reinforce the subject matter and at the end of the course, there is an evaluation. When approved, the learner will be entitled to receive a Certificate of Completion for Course, which is essential for the labor market.
- A picture is worth a thousand words. This concept guides the way the courses are designed. Thus, through the videos, the teacher directly instructs the learner. Through the images, the learner is brought into a practical reality that shows examples of procedures, the manufacturing and the production according to the subject. An unbeatable differential!
- Learners can take the course using laptops, cell phones and tablets, anywhere they can connect to the internet.
- The learner can take the course at home, at school, at work, at any time.
- The learner chooses his or her time to study.
All transactions involving user's information are encrypted, providing complete user protection. The Magnifying Class website is certified by one of the largest information security companies in the world today.
© Copyright - 2024 Magnifying Class™ All rights reserved
